The Royal Academy of Engineering is England’s national academy for engineering and technology. The academy produces continuous innovation in the engineering field, along with providing policy support and analysis to institutions and government. They are also immersed in engineering education and invest in the United Kingdom’s engineering research base.

The brief
Celebrating its 36th anniversary, the academy was looking to develop their visual brand identity. This identity needed to echo on the academy’s heritage and accomplishments, as well as embrace its future ambitions. The goal of this project was to refresh the logo design and visual identity to ensure that it is consistent with the academy’s evolving ethos – ‘making engineering the heart of society.’ This brand identity needed to deliver an coherent message, whilst still being flexible enough to resonate with a wide audience, that engage with the academy for different reasons. The prior design of the identity was typographically weak and did not render well in digital format.