Geotate began as a joint venture between Phillips and NXP semiconductors.

The brief
A leading-edge technology has been developed by Geotate, an advanced unit of NXP that’s set to reform the location tagging of digital images. The technology instantly takes geographic data when an image is shot, and pins it to a map, creating the geotag. We were tasked with creating the full brand identity and communication collateral for Geotate’s global launch in Las Vegas in March 1999.