Kevin Meldau

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Pitching creative is bad

by Kevin Meldau on June 17, 2016 in Branding, Useful Stuff

Packaging your Start-up

by Kevin Meldau on January 25, 2014 in Branding, Useful Stuff
Mission and vision This is the softer end of the brand. It is related to both ambitions and purpose. It can be communicated to the public, but it’s also something that

Write a proper creative brief

by Kevin Meldau on May 2, 2013 in Strategy, Useful Stuff
Whether you’re a client writing a brief for an agency or an agency Account Director writing for your colleagues, the brief has moved from a “nice-to-have” firmly into the realms of
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