PriceRunner

PriceRunner, a ValueClick brand, established in Sweden in 1998 and launched in the United Kingdom in 1999. PriceRunner.co.uk is the fourth largest shopping comparison site in the United Kingdom, getting over 1.6 million unique visitors per month.

The brief
To give the PriceRunner digital brand a fresh look, making the brand more transparent, exuberant, and straightforward to its customers. The consumer is weary of shopping comparison sites and Pricerunner’s positioning has been described as “The shoppers champion” – The identity needed to change to reflect this.

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